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Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education.

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Bibliographic Details
Title: Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education.
Authors: Ishida, Chiharu1 (AUTHOR), Kaufman, Peter1 (AUTHOR) pkaufma@ilstu.edu, Gibson, Mark1 (AUTHOR), Hunter, Gary1 (AUTHOR)
Source: Journal of Marketing Education. Apr2026, Vol. 48 Issue 1, p110-123. 14p.
Database: Business Source Ultimate
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ISSN:02734753
DOI:10.1177/02734753251318180