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Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education.

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Title: Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education.
Authors: Ishida, Chiharu1 (AUTHOR), Kaufman, Peter1 (AUTHOR) pkaufma@ilstu.edu, Gibson, Mark1 (AUTHOR), Hunter, Gary1 (AUTHOR)
Source: Journal of Marketing Education. Apr2026, Vol. 48 Issue 1, p110-123. 14p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Education%22">Journal of Marketing Education</searchLink>. Apr2026, Vol. 48 Issue 1, p110-123. 14p.
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      – Type: doi
        Value: 10.1177/02734753251318180
    Languages:
      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 110
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      – TitleFull: Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education.
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            NameFull: Ishida, Chiharu
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            NameFull: Kaufman, Peter
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            NameFull: Gibson, Mark
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            NameFull: Hunter, Gary
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              Text: Apr2026
              Type: published
              Y: 2026
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              Value: 48
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            – TitleFull: Journal of Marketing Education
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