Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education.
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| Title: | Fostering Value Cocreation Using an Agency-Style Client Project in Marketing Education. |
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| Authors: | Ishida, Chiharu1 (AUTHOR), Kaufman, Peter1 (AUTHOR) pkaufma@ilstu.edu, Gibson, Mark1 (AUTHOR), Hunter, Gary1 (AUTHOR) |
| Source: | Journal of Marketing Education. Apr2026, Vol. 48 Issue 1, p110-123. 14p. |
| Database: | Business Source Ultimate |
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