Zeng, H. S., Huang, Y., Burtch, G., & Smith, M. D. (2026). Operational Decision Making Around Movie Piracy and Theatrical Release: A Structural Model of Movie Piracy vs. Legal (in-Theater) Consumption. Manufacturing & Service Operations Management (M&SOM) (INFORMS), 28(2), 558. https://doi.org/10.1287/msom.2023.0407
Chicago Style (17th ed.) CitationZeng, Helen Shuxuan, Yan Huang, Gordon Burtch, and Michael D. Smith. "Operational Decision Making Around Movie Piracy and Theatrical Release: A Structural Model of Movie Piracy Vs. Legal (in-Theater) Consumption." Manufacturing & Service Operations Management (M&SOM) (INFORMS) 28, no. 2 (2026): 558. https://doi.org/10.1287/msom.2023.0407.
MLA (9th ed.) CitationZeng, Helen Shuxuan, et al. "Operational Decision Making Around Movie Piracy and Theatrical Release: A Structural Model of Movie Piracy Vs. Legal (in-Theater) Consumption." Manufacturing & Service Operations Management (M&SOM) (INFORMS), vol. 28, no. 2, 2026, p. 558, https://doi.org/10.1287/msom.2023.0407.