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Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s.

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Title: Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s.
Authors: Servadio, Luigi1 (AUTHOR) luigi.servadio@ju.se, Müllern, Tomas1 (AUTHOR)
Source: Journal of Marketing Management. Mar2026, p1-25. 25p. 1 Illustration.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 192369877
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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IllustrationInfo
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  Data: Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s.
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  Data: <searchLink fieldCode="AR" term="%22Servadio%2C+Luigi%22">Servadio, Luigi</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> luigi.servadio@ju.se</i><br /><searchLink fieldCode="AR" term="%22Müllern%2C+Tomas%22">Müllern, Tomas</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Mar2026, p1-25. 25p. 1 Illustration.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192369877
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/0267257x.2026.2645789
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 25
        StartPage: 1
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      – TitleFull: Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s.
        Type: main
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            NameFull: Servadio, Luigi
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            NameFull: Müllern, Tomas
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          Dates:
            – D: 21
              M: 03
              Text: Mar2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 0267257X
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            – TitleFull: Journal of Marketing Management
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