Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s.
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| Title: | Governing the drinker: liberty and consumer subjectivity in Sweden, 1850s–1980s. |
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| Authors: | Servadio, Luigi1 (AUTHOR) luigi.servadio@ju.se, Müllern, Tomas1 (AUTHOR) |
| Source: | Journal of Marketing Management. Mar2026, p1-25. 25p. 1 Illustration. |
| Database: | Business Source Ultimate |
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