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How Influencers Grow: An Empirical Study and Future Research Agenda.

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Title: How Influencers Grow: An Empirical Study and Future Research Agenda.
Authors: Campbell, Colin (AUTHOR) colincampbell@sandiego.edu, Girard, Jeffrey M. (AUTHOR), McDuff, Daniel (AUTHOR), Rosengren, Sara (AUTHOR)
Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p117-136. 20p.
Database: Business Source Ultimate
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  Data: How Influencers Grow: An Empirical Study and Future Research Agenda.
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  Data: <searchLink fieldCode="AR" term="%22Campbell%2C+Colin%22">Campbell, Colin</searchLink> (AUTHOR)<i> colincampbell@sandiego.edu</i><br /><searchLink fieldCode="AR" term="%22Girard%2C+Jeffrey+M%2E%22">Girard, Jeffrey M.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22McDuff%2C+Daniel%22">McDuff, Daniel</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Rosengren%2C+Sara%22">Rosengren, Sara</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. May2026, Vol. 61 Issue 2, p117-136. 20p.
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      – Type: doi
        Value: 10.1177/10949968251360683
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 117
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      – TitleFull: How Influencers Grow: An Empirical Study and Future Research Agenda.
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            NameFull: Girard, Jeffrey M.
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            NameFull: McDuff, Daniel
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              Text: May2026
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              Y: 2026
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