How Influencers Grow: An Empirical Study and Future Research Agenda.
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| Title: | How Influencers Grow: An Empirical Study and Future Research Agenda. |
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| Authors: | Campbell, Colin (AUTHOR) colincampbell@sandiego.edu, Girard, Jeffrey M. (AUTHOR), McDuff, Daniel (AUTHOR), Rosengren, Sara (AUTHOR) |
| Source: | Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p117-136. 20p. |
| Database: | Business Source Ultimate |
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