APA (7th ed.) Citation

Xu, Z., & Wei, J. (2026). Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design. Electronic Commerce Research, 26(2), 1381. https://doi.org/10.1007/s10660-024-09947-x

Chicago Style (17th ed.) Citation

Xu, Zeling, and Jie Wei. "Can E-marketplace Harness Favorable Winds? The Interaction Between Brand Spillover and Sales Channel Design." Electronic Commerce Research 26, no. 2 (2026): 1381. https://doi.org/10.1007/s10660-024-09947-x.

MLA (9th ed.) Citation

Xu, Zeling, and Jie Wei. "Can E-marketplace Harness Favorable Winds? The Interaction Between Brand Spillover and Sales Channel Design." Electronic Commerce Research, vol. 26, no. 2, 2026, p. 1381, https://doi.org/10.1007/s10660-024-09947-x.