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Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design.

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Bibliographic Details
Title: Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design.
Authors: Xu, Zeling1 (AUTHOR) xzl_9588@163.com, Wei, Jie2 (AUTHOR) wei@hebut.edu.cn
Source: Electronic Commerce Research. Apr2026, Vol. 26 Issue 2, p1381-1416. 36p.
Database: Business Source Ultimate
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ISSN:13895753
DOI:10.1007/s10660-024-09947-x