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Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design.

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Title: Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design.
Authors: Xu, Zeling1 (AUTHOR) xzl_9588@163.com, Wei, Jie2 (AUTHOR) wei@hebut.edu.cn
Source: Electronic Commerce Research. Apr2026, Vol. 26 Issue 2, p1381-1416. 36p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 192619613
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PubType: Academic Journal
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  Data: Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design.
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  Data: <searchLink fieldCode="JN" term="%22Electronic+Commerce+Research%22">Electronic Commerce Research</searchLink>. Apr2026, Vol. 26 Issue 2, p1381-1416. 36p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192619613
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        Value: 10.1007/s10660-024-09947-x
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      – Code: eng
        Text: English
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        PageCount: 36
        StartPage: 1381
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      – TitleFull: Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design.
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            NameFull: Xu, Zeling
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              Text: Apr2026
              Type: published
              Y: 2026
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