Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design.
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| Title: | Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design. |
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| Authors: | Xu, Zeling1 (AUTHOR) xzl_9588@163.com, Wei, Jie2 (AUTHOR) wei@hebut.edu.cn |
| Source: | Electronic Commerce Research. Apr2026, Vol. 26 Issue 2, p1381-1416. 36p. |
| Database: | Business Source Ultimate |
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