Open the live streaming sales channel or not? Analysis of strategic decision for a manufacturer.
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| Title: | Open the live streaming sales channel or not? Analysis of strategic decision for a manufacturer. |
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| Authors: | Du, Zhong1 (AUTHOR) zhong_du@outlook.com, Fan, Zhi-Ping1,2 (AUTHOR) zpfan@mail.neu.edu.cn, Sun, Fenghao1 (AUTHOR) fenghao_sun@outlook.com, Liu, Yang3 (AUTHOR) liuy@mail.neu.edu.cn |
| Source: | Annals of Operations Research. Apr2026, Vol. 359 Issue 2, p1745-1769. 25p. |
| Database: | Business Source Ultimate |
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| ISSN: | 02545330 |
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| DOI: | 10.1007/s10479-023-05383-6 |
