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Open the live streaming sales channel or not? Analysis of strategic decision for a manufacturer.

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Title: Open the live streaming sales channel or not? Analysis of strategic decision for a manufacturer.
Authors: Du, Zhong1 (AUTHOR) zhong_du@outlook.com, Fan, Zhi-Ping1,2 (AUTHOR) zpfan@mail.neu.edu.cn, Sun, Fenghao1 (AUTHOR) fenghao_sun@outlook.com, Liu, Yang3 (AUTHOR) liuy@mail.neu.edu.cn
Source: Annals of Operations Research. Apr2026, Vol. 359 Issue 2, p1745-1769. 25p.
Database: Business Source Ultimate
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An: 192688686
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  Data: Open the live streaming sales channel or not? Analysis of strategic decision for a manufacturer.
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  Data: <searchLink fieldCode="JN" term="%22Annals+of+Operations+Research%22">Annals of Operations Research</searchLink>. Apr2026, Vol. 359 Issue 2, p1745-1769. 25p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192688686
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1007/s10479-023-05383-6
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      – Code: eng
        Text: English
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        StartPage: 1745
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              Text: Apr2026
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              Y: 2026
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              Value: 359
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