Cementing JM 's Impact on the Marketing Ecosystem: Empirical Execution.
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| Title: | Cementing JM 's Impact on the Marketing Ecosystem: Empirical Execution. |
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| Authors: | Steenkamp, Jan-Benedict E.M. (AUTHOR) JBS@unc.edu, Fischer, Marc (AUTHOR), Haws, Kelly L. (AUTHOR), Scott, Maura L. (AUTHOR), Slotegraaf, Rebecca J. (AUTHOR) |
| Source: | Journal of Marketing. May2026, Vol. 90 Issue 3, p1-12. 12p. |
| Database: | Business Source Ultimate |
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