APA (7th ed.) Citation

Patel, K., Arroyo-Cañada, F., & Gil-Lafuente, J. (2026). Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study. Foreign Trade Review, 61(2), 139. https://doi.org/10.1177/00157325231214046

Chicago Style (17th ed.) Citation

Patel, Karan, Francicso-Javier Arroyo-Cañada, and Jaime Gil-Lafuente. "Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study." Foreign Trade Review 61, no. 2 (2026): 139. https://doi.org/10.1177/00157325231214046.

MLA (9th ed.) Citation

Patel, Karan, et al. "Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study." Foreign Trade Review, vol. 61, no. 2, 2026, p. 139, https://doi.org/10.1177/00157325231214046.