The Influence of Beauty Influencers on the Purchasing Decisions of College Students in the Philippines.

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Title: The Influence of Beauty Influencers on the Purchasing Decisions of College Students in the Philippines.
Authors: Reyes, Maria Cecilia P.1, Abad, Mark Alvin H.1 travelsmoker84@gmail.com
Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 3, p129-135. 7p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Influence of Beauty Influencers on the Purchasing Decisions of College Students in the Philippines.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.32479/irmm.22385
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      – Code: eng
        Text: English
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        PageCount: 7
        StartPage: 129
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      – TitleFull: The Influence of Beauty Influencers on the Purchasing Decisions of College Students in the Philippines.
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            NameFull: Reyes, Maria Cecilia P.
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            NameFull: Abad, Mark Alvin H.
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            – D: 01
              M: 05
              Text: 2026
              Type: published
              Y: 2026
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            – TitleFull: International Review of Management & Marketing (IRMM)
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