APA (7th ed.) Citation

Gorostiza Esquerdeiro, I., Buján-Carballal, D., & Oyarbide-Zubillaga, A. (2026). Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders. International Journal of Market Research, 68(3), 402. https://doi.org/10.1177/14707853261420776

Chicago Style (17th ed.) Citation

Gorostiza Esquerdeiro, Ignacio, David Buján-Carballal, and Aitor Oyarbide-Zubillaga. "Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders." International Journal of Market Research 68, no. 3 (2026): 402. https://doi.org/10.1177/14707853261420776.

MLA (9th ed.) Citation

Gorostiza Esquerdeiro, Ignacio, et al. "Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders." International Journal of Market Research, vol. 68, no. 3, 2026, p. 402, https://doi.org/10.1177/14707853261420776.