APA (7th ed.) Citation

Alfaro, E., Cabrales, A., Durán Roa, J. E., Garicano, L., Pérez del Caño, I., Roldán Monés, T., & Vieira de Santiago, G. (2026). The Hidden Demand for AI Inside Your Company. Harvard Business Review Digital Articles, 1.

Chicago Style (17th ed.) Citation

Alfaro, Elena, Antonio Cabrales, José Elías Durán Roa, Luis Garicano, Isabel Pérez del Caño, Toni Roldán Monés, and Guillermo Vieira de Santiago. "The Hidden Demand for AI Inside Your Company." Harvard Business Review Digital Articles 2026: 1.

MLA (9th ed.) Citation

Alfaro, Elena, et al. "The Hidden Demand for AI Inside Your Company." Harvard Business Review Digital Articles, 2026, p. 1.