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Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing.

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Bibliographic Details
Title: Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing.
Authors: Snyder, Eugene Cho1,2 (AUTHOR) es537@njit.edu, Alves, Arianna1 (AUTHOR), Abraham, Melna1 (AUTHOR), Vargas, Wandally2 (AUTHOR), Sullivan, Daniel2 (AUTHOR)
Source: Journal of Interactive Advertising. Apr2026, p1-19. 19p. 7 Illustrations.
Database: Business Source Ultimate
Description
ISSN:15252019
DOI:10.1080/15252019.2026.2642022