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Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing.

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Title: Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing.
Authors: Snyder, Eugene Cho1,2 (AUTHOR) es537@njit.edu, Alves, Arianna1 (AUTHOR), Abraham, Melna1 (AUTHOR), Vargas, Wandally2 (AUTHOR), Sullivan, Daniel2 (AUTHOR)
Source: Journal of Interactive Advertising. Apr2026, p1-19. 19p. 7 Illustrations.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Advertising%22">Journal of Interactive Advertising</searchLink>. Apr2026, p1-19. 19p. 7 Illustrations.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193305367
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/15252019.2026.2642022
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 1
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      – TitleFull: Let TikTokers Talk About Products: The Effects of Account Identity, Verification Status, and TikTok Sounds in Short-Form Video Influencer Marketing.
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            NameFull: Snyder, Eugene Cho
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            NameFull: Alves, Arianna
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            NameFull: Abraham, Melna
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            – D: 24
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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              Value: 15252019
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            – TitleFull: Journal of Interactive Advertising
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