APA (7th ed.) Citation

Kim, H., Ham, J., & Eastin, M. S. (2026). Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility. Journal of Interactive Advertising, 1. https://doi.org/10.1080/15252019.2026.2652290

Chicago Style (17th ed.) Citation

Kim, Hyunji, Jeongmin Ham, and Matthew S. Eastin. "Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility." Journal of Interactive Advertising 2026: 1. https://doi.org/10.1080/15252019.2026.2652290.

MLA (9th ed.) Citation

Kim, Hyunji, et al. "Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility." Journal of Interactive Advertising, 2026, p. 1, https://doi.org/10.1080/15252019.2026.2652290.