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Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility.

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Title: Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility.
Authors: Kim, Hyunji1 (AUTHOR) hyunjikim@utexas.edu, Ham, Jeongmin2 (AUTHOR), Eastin, Matthew S.1 (AUTHOR)
Source: Journal of Interactive Advertising. Apr2026, p1-18. 18p. 2 Illustrations.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Advertising%22">Journal of Interactive Advertising</searchLink>. Apr2026, p1-18. 18p. 2 Illustrations.
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      – Type: doi
        Value: 10.1080/15252019.2026.2652290
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 1
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      – TitleFull: Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility.
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            NameFull: Kim, Hyunji
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            NameFull: Ham, Jeongmin
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            NameFull: Eastin, Matthew S.
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            – D: 29
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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            – TitleFull: Journal of Interactive Advertising
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