Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility.
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| Title: | Expanding the Influencer Spectrum: How Influencer and Product Type Interact to Shape Purchase Intentions Through the Mediating Roles of Expectancy Violation, Source and Message Credibility. |
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| Authors: | Kim, Hyunji1 (AUTHOR) hyunjikim@utexas.edu, Ham, Jeongmin2 (AUTHOR), Eastin, Matthew S.1 (AUTHOR) |
| Source: | Journal of Interactive Advertising. Apr2026, p1-18. 18p. 2 Illustrations. |
| Database: | Business Source Ultimate |
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