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The Impact of Influencer Marketing on Brand Awareness, Customer Brand Engagement, and Overall Brand Quality: Evidence from Optimum Gym Yogyakarta.

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Title: The Impact of Influencer Marketing on Brand Awareness, Customer Brand Engagement, and Overall Brand Quality: Evidence from Optimum Gym Yogyakarta.
Authors: Mantofani, Aziz Ikko Wanaden1 (AUTHOR) azizikkowanadenmantofani4212@gmail.com, Setyaning, Alldila Nadhira Ayu1 (AUTHOR)
Source: Indonesian Journal of Business Analytics. Apr2026, Vol. 6 Issue 2, p197-214. 18p.
Database: Business Source Ultimate
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  Data: The Impact of Influencer Marketing on Brand Awareness, Customer Brand Engagement, and Overall Brand Quality: Evidence from Optimum Gym Yogyakarta.
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  Data: <searchLink fieldCode="JN" term="%22Indonesian+Journal+of+Business+Analytics%22">Indonesian Journal of Business Analytics</searchLink>. Apr2026, Vol. 6 Issue 2, p197-214. 18p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.55927/ijba.v6i2.16400
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 197
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      – TitleFull: The Impact of Influencer Marketing on Brand Awareness, Customer Brand Engagement, and Overall Brand Quality: Evidence from Optimum Gym Yogyakarta.
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            NameFull: Setyaning, Alldila Nadhira Ayu
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            – D: 01
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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