The Impact of Influencer Marketing on Brand Awareness, Customer Brand Engagement, and Overall Brand Quality: Evidence from Optimum Gym Yogyakarta.
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| Title: | The Impact of Influencer Marketing on Brand Awareness, Customer Brand Engagement, and Overall Brand Quality: Evidence from Optimum Gym Yogyakarta. |
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| Authors: | Mantofani, Aziz Ikko Wanaden1 (AUTHOR) azizikkowanadenmantofani4212@gmail.com, Setyaning, Alldila Nadhira Ayu1 (AUTHOR) |
| Source: | Indonesian Journal of Business Analytics. Apr2026, Vol. 6 Issue 2, p197-214. 18p. |
| Database: | Business Source Ultimate |
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