APA (7th ed.) Citation

Zoltners, A. A., Sinha, P. K., & Lorimer, S. (2012). Silver Bullets Won't Fix Your Sales Force. Harvard Business Review Digital Articles, 1.

Chicago Style (17th ed.) Citation

Zoltners, Andris A., P. K. Sinha, and Sally Lorimer. "Silver Bullets Won't Fix Your Sales Force." Harvard Business Review Digital Articles 2012: 1.

MLA (9th ed.) Citation

Zoltners, Andris A., et al. "Silver Bullets Won't Fix Your Sales Force." Harvard Business Review Digital Articles, 2012, p. 1.