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Does Personalized Pricing Increase Competition? Evidence from NIL in College Football.

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Title: Does Personalized Pricing Increase Competition? Evidence from NIL in College Football.
Authors: Li, Ivan1 (AUTHOR) yilun.li@utdallas.edu, Derdenger, Tim2 (AUTHOR) derdenge@andrew.cmu.edu
Source: Management Science (INFORMS). May2026, Vol. 72 Issue 5, p4247-4281. 35p.
Database: Business Source Ultimate
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        Value: 10.1287/mnsc.2024.06423
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        Text: English
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              Text: May2026
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