Does Personalized Pricing Increase Competition? Evidence from NIL in College Football.
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| Title: | Does Personalized Pricing Increase Competition? Evidence from NIL in College Football. |
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| Authors: | Li, Ivan1 (AUTHOR) yilun.li@utdallas.edu, Derdenger, Tim2 (AUTHOR) derdenge@andrew.cmu.edu |
| Source: | Management Science (INFORMS). May2026, Vol. 72 Issue 5, p4247-4281. 35p. |
| Database: | Business Source Ultimate |
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