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Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives.

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Bibliographic Details
Title: Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives.
Authors: Jauffret, Marie-Nathalie1 (AUTHOR), Hallem, Yousra2 (AUTHOR) yhallem@inseec.com, Aubrun, Frédéric2 (AUTHOR)
Source: Journal of Macromarketing. Jun2026, Vol. 46 Issue 2, p249-264. 16p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467251336762