Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives.
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| Title: | Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives. |
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| Authors: | Jauffret, Marie-Nathalie1 (AUTHOR), Hallem, Yousra2 (AUTHOR) yhallem@inseec.com, Aubrun, Frédéric2 (AUTHOR) |
| Source: | Journal of Macromarketing. Jun2026, Vol. 46 Issue 2, p249-264. 16p. |
| Database: | Business Source Ultimate |
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