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A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery.

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Bibliographic Details
Title: A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery.
Authors: Siddharth, PK1,2 (AUTHOR) siddharthpk@gmail.com
Source: Journal of Macromarketing. Jun2026, Vol. 46 Issue 2, p143-159. 17p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467261421850