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A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery.

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Title: A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery.
Authors: Siddharth, PK1,2 (AUTHOR) siddharthpk@gmail.com
Source: Journal of Macromarketing. Jun2026, Vol. 46 Issue 2, p143-159. 17p.
Database: Business Source Ultimate
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  Data: A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery.
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        Value: 10.1177/02761467261421850
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        Text: English
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        PageCount: 17
        StartPage: 143
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      – TitleFull: A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery.
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              Text: Jun2026
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              Y: 2026
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