A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery.
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| Title: | A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery. |
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| Authors: | Siddharth, PK1,2 (AUTHOR) siddharthpk@gmail.com |
| Source: | Journal of Macromarketing. Jun2026, Vol. 46 Issue 2, p143-159. 17p. |
| Database: | Business Source Ultimate |
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