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Strategic Capacity Commitment: A Channel Competition Perspective.

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Title: Strategic Capacity Commitment: A Channel Competition Perspective.
Authors: Zhang, Shuguang1 (AUTHOR) zhangshuguang@swufe.edu.cn, Lim, Wei Shi2 (AUTHOR) 23weishi.lim@gmail.com, Chen, Lucy Gongtao3 (AUTHOR) bizcg@nus.edu.sg
Source: Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p614-631. 18p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. May/Jun2026, Vol. 45 Issue 3, p614-631. 18p.
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      – Type: doi
        Value: 10.1287/mksc.2023.0139
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 614
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      – TitleFull: Strategic Capacity Commitment: A Channel Competition Perspective.
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            NameFull: Zhang, Shuguang
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            NameFull: Lim, Wei Shi
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              Text: May/Jun2026
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