Strategic Capacity Commitment: A Channel Competition Perspective.
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| Title: | Strategic Capacity Commitment: A Channel Competition Perspective. |
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| Authors: | Zhang, Shuguang1 (AUTHOR) zhangshuguang@swufe.edu.cn, Lim, Wei Shi2 (AUTHOR) 23weishi.lim@gmail.com, Chen, Lucy Gongtao3 (AUTHOR) bizcg@nus.edu.sg |
| Source: | Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p614-631. 18p. |
| Database: | Business Source Ultimate |
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