APA (7th ed.) Citation

Hsieh, T., Du, R. Y., & Lu, S. (2026). Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy. Marketing Science (INFORMS), 45(3), 632. https://doi.org/10.1287/mksc.2023.0582

Chicago Style (17th ed.) Citation

Hsieh, Tsung-Yiou, Rex Yuxing Du, and Shijie Lu. "Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy." Marketing Science (INFORMS) 45, no. 3 (2026): 632. https://doi.org/10.1287/mksc.2023.0582.

MLA (9th ed.) Citation

Hsieh, Tsung-Yiou, et al. "Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy." Marketing Science (INFORMS), vol. 45, no. 3, 2026, p. 632, https://doi.org/10.1287/mksc.2023.0582.