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Emotional vs. Functional Approaches on Instagram: The Disney Brand.

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Title: Emotional vs. Functional Approaches on Instagram: The Disney Brand.
Authors: SOUSA FARIA, ANA LÚCIA1 aluciafaria@ipvc.pt, CAIRRÃO, ÁLVARO2 acairrao@esce.ipvc.pt, RODRIGUES, HELENA SOFIA3 sofiarodrigues@esce.ipvc.pt
Source: European Journal of Applied Business & Management. 2026 Special Issue, Vol. 12, p1-13. 13p.
Database: Business Source Ultimate
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An: 193872601
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PubType: Academic Journal
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      – Code: eng
        Text: English
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      – TitleFull: Emotional vs. Functional Approaches on Instagram: The Disney Brand.
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              Text: 2026 Special Issue
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              Y: 2026
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