Emotional vs. Functional Approaches on Instagram: The Disney Brand.
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| Title: | Emotional vs. Functional Approaches on Instagram: The Disney Brand. |
|---|---|
| Authors: | SOUSA FARIA, ANA LÚCIA1 aluciafaria@ipvc.pt, CAIRRÃO, ÁLVARO2 acairrao@esce.ipvc.pt, RODRIGUES, HELENA SOFIA3 sofiarodrigues@esce.ipvc.pt |
| Source: | European Journal of Applied Business & Management. 2026 Special Issue, Vol. 12, p1-13. 13p. |
| Database: | Business Source Ultimate |
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