Price To Perception: Unveiling The Drivers Of Private Label Brands In Northern India.

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Bibliographic Details
Title:	Price To Perception: Unveiling The Drivers Of Private Label Brands In Northern India.
Authors:	Singh, Parampal¹, Manjeet²
Source:	Advances in Consumer Research. May2026, Vol. 3 Issue 5, p128-132. 5p.
Database:	Business Source Ultimate

Description
ISSN:	00989258