APA (7th ed.) Citation

Peemanee, J., Udomlarp, T., Weber, P., & Weerarathna, R. (2026). The Role of Virtual and Human Influencer Characteristics in Shaping Gen Z Purchases on TikTok: Hybrid SEM-ANN Approach. Journal of Theoretical & Applied Electronic Commerce Research, 21(5), 150. https://doi.org/10.3390/jtaer21050150

Chicago Style (17th ed.) Citation

Peemanee, Jindarat, Thanithaporn Udomlarp, Ploychompoo Weber, and Ranitha Weerarathna. "The Role of Virtual and Human Influencer Characteristics in Shaping Gen Z Purchases on TikTok: Hybrid SEM-ANN Approach." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 5 (2026): 150. https://doi.org/10.3390/jtaer21050150.

MLA (9th ed.) Citation

Peemanee, Jindarat, et al. "The Role of Virtual and Human Influencer Characteristics in Shaping Gen Z Purchases on TikTok: Hybrid SEM-ANN Approach." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 5, 2026, p. 150, https://doi.org/10.3390/jtaer21050150.