The Role of Virtual and Human Influencer Characteristics in Shaping Gen Z Purchases on TikTok: Hybrid SEM-ANN Approach.
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| Title: | The Role of Virtual and Human Influencer Characteristics in Shaping Gen Z Purchases on TikTok: Hybrid SEM-ANN Approach. |
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| Authors: | Peemanee, Jindarat1 (AUTHOR) jindarat.p@acc.msu.ac.th, Udomlarp, Thanithaporn1,2 (AUTHOR), Weber, Ploychompoo1 (AUTHOR), Weerarathna, Ranitha2 (AUTHOR) |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p150. 27p. |
| Database: | Business Source Ultimate |
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