APA (7th ed.) Citation

Heitmann, M., Jansen, T. P., Reisenbichler, M., & Schweidel, D. A. (2026). Picture Perfect: Engaging Customers with Visual Generative AI. Journal of Marketing, 90(4), 74. https://doi.org/10.1177/00222429251356993

Chicago Style (17th ed.) Citation

Heitmann, Mark, Tijmen P.J Jansen, Martin Reisenbichler, and David A. Schweidel. "Picture Perfect: Engaging Customers with Visual Generative AI." Journal of Marketing 90, no. 4 (2026): 74. https://doi.org/10.1177/00222429251356993.

MLA (9th ed.) Citation

Heitmann, Mark, et al. "Picture Perfect: Engaging Customers with Visual Generative AI." Journal of Marketing, vol. 90, no. 4, 2026, p. 74, https://doi.org/10.1177/00222429251356993.