View in EDS HTML Full Text PDF Full Text

Picture Perfect: Engaging Customers with Visual Generative AI.

Saved in:
Bibliographic Details
Title: Picture Perfect: Engaging Customers with Visual Generative AI.
Authors: Heitmann, Mark (AUTHOR) mark.heitmann@uni-hamburg.de, Jansen, Tijmen P.J. (AUTHOR), Reisenbichler, Martin (AUTHOR), Schweidel, David A. (AUTHOR)
Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p74-96. 23p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429251356993