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Picture Perfect: Engaging Customers with Visual Generative AI.

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Title: Picture Perfect: Engaging Customers with Visual Generative AI.
Authors: Heitmann, Mark (AUTHOR) mark.heitmann@uni-hamburg.de, Jansen, Tijmen P.J. (AUTHOR), Reisenbichler, Martin (AUTHOR), Schweidel, David A. (AUTHOR)
Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p74-96. 23p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1177/00222429251356993
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      – Code: eng
        Text: English
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      – TitleFull: Picture Perfect: Engaging Customers with Visual Generative AI.
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              Text: Jul2026
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              Y: 2026
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