Picture Perfect: Engaging Customers with Visual Generative AI.
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| Title: | Picture Perfect: Engaging Customers with Visual Generative AI. |
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| Authors: | Heitmann, Mark (AUTHOR) mark.heitmann@uni-hamburg.de, Jansen, Tijmen P.J. (AUTHOR), Reisenbichler, Martin (AUTHOR), Schweidel, David A. (AUTHOR) |
| Source: | Journal of Marketing. Jul2026, Vol. 90 Issue 4, p74-96. 23p. |
| Database: | Business Source Ultimate |
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