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Leveraging AI for Individualized Outreach in Enrollment Marketing: A Study on Boosting University Application Intentions.

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Title: Leveraging AI for Individualized Outreach in Enrollment Marketing: A Study on Boosting University Application Intentions.
Authors: Meranga, Isana Sri Christina1 Isana.meranga@uph.edu
Source: INKUBIS: Jurnal Ekonomi dan Bisnis. 2026, Vol. 8 Issue 1, p179-189. 11p.
Database: Business Source Ultimate
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  Data: Leveraging AI for Individualized Outreach in Enrollment Marketing: A Study on Boosting University Application Intentions.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194268942
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        Value: 10.59261/inkubis.inkubis.v8i1.170
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      – Code: eng
        Text: English
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        StartPage: 179
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      – TitleFull: Leveraging AI for Individualized Outreach in Enrollment Marketing: A Study on Boosting University Application Intentions.
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              Text: 2026
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              Y: 2026
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