Leveraging AI for Individualized Outreach in Enrollment Marketing: A Study on Boosting University Application Intentions.
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| Title: | Leveraging AI for Individualized Outreach in Enrollment Marketing: A Study on Boosting University Application Intentions. |
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| Authors: | Meranga, Isana Sri Christina1 Isana.meranga@uph.edu |
| Source: | INKUBIS: Jurnal Ekonomi dan Bisnis. 2026, Vol. 8 Issue 1, p179-189. 11p. |
| Database: | Business Source Ultimate |
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