To Each Their Own: Personalized Product Offerings in Competition.
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| Title: | To Each Their Own: Personalized Product Offerings in Competition. |
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| Authors: | Du, Jinzhao1 (AUTHOR) jinzhao.du@hku.hk, Ning, Z. Eddie2 (AUTHOR) eddie.ning@sauder.ubc.ca |
| Source: | Management Science (INFORMS). Jun2026, Vol. 72 Issue 6, p4737-4759. 23p. |
| Database: | Business Source Ultimate |
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