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MICRO, SMALL, AND MEDIUM ENTERPRISE DIGITAL STRATEGY: E-COMMERCE, SOCIAL MEDIA, AND INFLUENCERS FOR GENERATION Z-Y LOYALTY.

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Title: MICRO, SMALL, AND MEDIUM ENTERPRISE DIGITAL STRATEGY: E-COMMERCE, SOCIAL MEDIA, AND INFLUENCERS FOR GENERATION Z-Y LOYALTY.
Authors: Setia Tarigan, Eka Dewi1, Lores, Linda1, Dewi Purba, Anna Wati1
Source: Corporate & Business Strategy Review. 2026, Vol. 7 Issue 2, p86-95. 10p.
Database: Business Source Ultimate
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